Imagine this, your website is already ranked on a relevant keyword that gets about 15,000 monthly searches around the globe, and 2,000 of those people visit your website.
That is actually really good, it’s about 24,000 visitors to your website a year, but all this visitor traffic you’ve attracted would be worthless if they can’t be converted into paying customers.
Based on my personal experience, and that of many other online marketing experts, I’ve found that online video marketing is one of the best ways to direct your visitors through a sales funnel and convert them into a nice cash flow for you and your business.
- Builds trust with your prospects. – Is more credible than regular text (Looks less likely to be a scam).
- Holds the attention of your viewers.
- Gets better responses from C.T.A’s (Calls to Action).
The answer is pretty darn simple; it helps your viewer feel like they’re communicating with a real person. This is something not everyone can do with simple text and only the top paid copywriters have mastered it.
When people land on a page and they feel like they’re going to be sold something, they usually have something I like to call “buyer’s resistance”. This means they have their guard up so they don’t get sold something.
If your prospect encounters a video with a person speaking to them, they feel more like they’re having a conversation with that person and are less likely to be sold to. This puts their guard down and the chances of them accepting your offer are much greater.
Using online video on a lead-capture or sales page increases the conversion rate (The ratio/percentage of opt-ins or buyers to the number of unique visitors) because it looks a lot more credible than regular text and it grabs the visitors attention.
I don’t know about you, but when I come to a page and I’m faced with a long-form sales letter, I usually just click the back button because I don’t want to take the time to sit there and read the whole thing.
I also immediately leave when I encounter cheesy looking landing pages and sales pages that look like it could be a scam.
I’m scared to know how many other people do that, and how it’s affecting the income of the business owners and marketers who aren’t using online video marketing to make their offers.
But since “we all like to watch” these days, if I face a video with a good attention grabber, I usually end up watching the whole thing down to the last second, depending on the copywriting. Now not everyone will watch your video to the last second, but if you grab their attention and “the pattern is interrupted”, they’re more than likely to watch a good bit of your video.
If you go to any big brand’s website, you usually face some sort of video. People are actually really used to seeing video from the companies they trust, which are usually the big brands that are really credible. If your visitors don’t find video anywhere on your websites, you’re automatically less credible to them which makes your chances of doing business with them slim-to-none.
According to a lot of studies and online marketing experience, online video usually gets a positive response to a Call to Action. This is also because online video helps the person feel that they’re communicating with a real person and in most cases, it makes you or your company seem a lot more credible.